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The new non-GMO formulations of Original Cheerios and Grape Nuts might be made without ingredients from genetically engineered crops, but they also come with fewer vitamins – although brand owners General Mills and Post Foods won’t say why.

‘Post Foods’ new non-GMO Grape Nuts (click here) no longer include Vitamin A, vitamin D, vitamin B12 or Vitamin B2 (Riboflavin)*, while the new non-GMO Original Cheerios no longer have Riboflavin on the ingredients list (the old version has 25% of the daily value in a 28g serving while the new version has 2% of the DV).

Neither firm has responded to questions on why this is, or whether it has anything to do with the costs or challenges of going through the non-GMO Project verification process for the vitamins in question.

Dr Parrott: Cheerios went from being a major source of vitamin B2 to being almost zip

Dr Wayne Parrott, professor of crop science at the University of Georgia, said it was depressing to see that the new products are arguably less healthy given the lower vitamin content.