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Chobani to Launch Organic Greek Yogurt in Q3

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Chobani will make its first foray into the organic market later this year with the introduction of 32oz grass-fed multi-serve packs of its Greek yogurt.

The move is part of its mission to provide options for all consumer segments, from those looking for a lower calorie, but all-natural, Greek Yogurt (simply 100), to those seeking organic, said Chobani founder Hamdi Ulukaya.

"We're committed to providing options for everyone, and we know that for some, organic is important."

Organic Milk is still not easy to come by and it's dramatically more expensive

The new organic range, which will hit shelves in Q3 and features distinctive packaging to differentiate it from the rest of Chobani's range, will include four varieties: three made with 4% fat whole milk (plain, madagascar vanilla and blueberry acai), plus a nonfat plain.   

The price has not been finalized although it will be higher than regular Chobani yogurt, said chief marketing and brand officer Peter McGuinness, who was speaking to FoodNavigator-USA at the Natural Products Expo West trade show in Anaheim: "Organic milk is still not easy to come by and it's dramatically more expensive."   


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