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More major retailers are expanding their organic selection. That’s pushing prices down, but some worry about the quality.
For many consumers, the obstacle to buying organic food has always been the price.
“I would buy a lot more organic if it were cheaper,” said Eden Prairie resident Brandi Erlendsson. “Now I buy organic fruits and vegetables just for my kids.”
But as mainstream grocers and food companies push more aggressively into organics, Erlendsson and other consumers who buy only a select number of organic products may soon get what they want – organic products at or near the price of conventional products.
Wal-Mart and Target are leading the charge to more affordable products. Both announced last month an expansion of more than 100 organic and natural products.
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As organic goes mainstream, consumers can expect price breaks
Article by: JOHN EWOLDT , Star Tribune Updated: May 11, 2014 – 7:24 PM
More major retailers are expanding their organic selection. That’s pushing prices down, but some worry about the quality.
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For many consumers, the obstacle to buying organic food has always been the price.
“I would buy a lot more organic if it were cheaper,” said Eden Prairie resident Brandi Erlendsson. “Now I buy organic fruits and vegetables just for my kids.”
But as mainstream grocers and food companies push more aggressively into organics, Erlendsson and other consumers who buy only a select number of organic products may soon get what they want – organic products at or near the price of conventional products.
Wal-Mart and Target are leading the charge to more affordable products. Both announced last month an expansion of more than 100 organic and natural products.
Ninety-one percent of Wal-Mart’s shoppers would choose organic over nonorganic products if they were priced closer to conventional, according to the company. Later this year it will introduce the organic Wild Oats line as its exclusive private label at prices comparable to conventional foods. Customers will save 25 percent against comparable organic products, according to Wal-Mart.