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The Horrifying prospect of a 46% obesity rate by 2030 has pushed California state senators to approve a bill requiring brands to slap safety warnings on sugar-sweetened beverages from July 2015.

Approved by California’s senate last night, SB 1000, the sugar-Sweetened Beverages Safety Warning Act prohibits the distribution, sale or offering for sale of any sugar-sweetened beverage in a sealed container unless it bears the following safety warning in bold:

‘STATE OF CALIFORNIA SAFETY WARNING:
Drinking beverages with added sugar(s) contributes to obesity, diabetes and tooth decay’

In a move that will please beverages marketers all the more (I’m Kidding), the bill necessitates that the warning appear on the front of the container against a contrasting background in script, type or printing no smaller than 1mm, with no more than 40 characters per linear inch.

The penalty for not doing so? You’ll have to pay up to $1,000/day to the California State Department of Public Health and could face a court injunction after the intervention from the state’s attorney general or any district attorney.

Senator Bill Monning introduced the bill – read it here – which discusses the US obesity epidemic and says that adult obesity rates in California have risen from 8.9% in 1984 to 25% in 2012.