For related articles and more information, please visit OCA’s All About Organics page and our Protest Starbucks page.

More than 120,000 people have signed petitions to Starbucks CEO Howard Schultz asking Starbucks to switch to organic milk.

How have Schultz and Starbucks responded? With dead silence.

So, it’s on to phase two of the “What the Starbucks?!” campaign.

We’ve declared Sunday, October 5, a National Day of Action. Can you help stir up a social media storm by taking to Facebook, Twitter and Instagram to tell Starbucks you want #OrganicMilkNext?

Starbucks is the largest coffee chain in the world, with 20,100 stores, and annual sales of $14.9 billion. The company uses more than 90 million gallons of milk, and CEO Howard Schultz is worth $1.6 billion.

It’s a fortune built, by consumers and coffee farmers, for Schultz and Starbucks’ shareholders.

We think it’s high time Starbucks returns the favor by supporting the organic dairy industry, instead of cruel and unsustainable industrial dairies.
 
Will you stand in virtual solidarity with us by asking Starbucks for #OrganicMilkNext on 10/5?
 
It’s easy to get involved. Follow the instructions below, and get ready to hop online on Sunday, October 5.
 
What you’ll need:
1.    #OrganicMilkNext flyer (print the PDF here)
2.    Your Facebook, Twitter, and/or Instagram account
3.    A camera or smartphone
 
What to do:
1.    Print the #OrganicMilkNext flyer
2.    Take a photo of yourself with the flyer*
3.    Write 1-2 sentences for the picture caption about why you want organic milk (sample text: “Starbucks, I want organic milk for a more sustainable food system! #organicmilknext”)
4.    Post your photo to Facebook, Twitter, and/or Instagram, and
tag GMO Inside and 5 friends asking them to participate
5.    Share your photo on Starbucks’ Facebook, Twitter, and/or Instagram accounts,
using the hashtag #organicmilknext
 
If you want to do more:
1.    Print the #OrganicMilkNext flyer
2.    Record yourself in a quick video explaining why you want organic milk*
3.    Post your video to Facebook, Twitter, and/or Instagram (don’t forget to
tag GMO Inside, 5 of your friends, and use the hashtag #organicmilknext!)
 
*We need to take Facebook, Twitter, and Instagram by storm on Sunday, October 5, but you can take your photo or record your video in advance! Just make sure it goes live online on 10/5/2014.