Six months after OCA requested in a widely circulated "Open Letter" that Wal-Mart stop selling Horizon and Aurora Organic milk coming from intensive confinement factory farm dairies, and stop importing cheap organic foods and ingredients from China and Brazil that could and should be supplied by North American organic farmers, the nation's largest and most ethically-challenged retailer has done what you would expect, nothing.

In addition, as the Cornucopia Institute has pointed out over the past two months, Wal-Mart continues to post signs in its stores that mislead consumers into believing that non-organic items are actually organic. Meanwhile Wal-Mart's friends in the USDA's National Organic Program have, of course, done nothing.

Wal-Mart's entry into the organic and fair trade sector has generated much fanfare and publicity, at great benefit to a company seeking to re-brand itself in the wake of broad-based criticism of its business practices. While seeking to improve both its reputation and bottom line by moving into the organic and fair trade market, Wal-Mart has systematically lowered standards for these products by squeezing suppliers and sourcing supplies from factory farms and overseas suppliers. Currently, the demand for organic products outweighs the supply, and Wal-Mart's entry into the market has only exacerbated the problem.

The popularity of organics for consumers has in large part grown from the knowledge among purchasers that products they purchased were raised and produced in a safe, humane and environmentally friendly manner and in many cases were produced locally or regionally. The industrialization of organics by companies like Wal-Mart threatens the ability of consumers to be certain that products they are purchasing are indeed raised and produced according to true organic standards.

Basta! Enough is enough. It is now obvious that organic consumers and anyone who cares about health, justice, and sustainability should stop "bargain shopping" for organic products at Wal-Mart and its Big Box competitors. Breaking the chains of mindless consumerism means taking into consideration that where you buy an organic or green product is just as important as what you buy. And please keep in mind that boycotting Wal-Mart is not just a symbolic gesture. Over the past year, as OCA and hundreds of other groups have shined the light on America's retail Death Star, Wal-Mart has lost somewhere between two and eight percent of its former customers, sending tremors through Wall Street and causing the company to lose sales and profits. In countries like Germany and South Korea, consumer rejection has forced Wal-Mart to close down its operations entirely.

So today and everyday please boycott Wal-Mart and the other Big Box chains. Whenever possible buy your organic and fair trade products from your local co-op or independently owned natural food store, or from your local farmers directly. For more information on where you can find organic and fair trade products in your local area, go to:
http://www.organicconsumers.org/btc/buyingguide.cfm