Noticias
y campañas
de la OCA
en español
AFRICAN AMERICANS ARE MORE LIKELY TO BE DEDICATED buyers of organic foods than their white counterparts, according to a recent study. The Hartman Group reveals that African Americans are 24% more likely to be core organic consumers than members of the general population. Of the other groups surveyed, including Caucasians, Asians, and Latinos, only Latinos were more likely core consumers at 77%.
The findings debunk the myth that only educated whites with high incomes are purchasing these pricier items. In fact, the report, Organic 2006: Consumer Attitudes & Behavior, Five Years Later & Into the Future shows that purchases by African Americans and Latinos consistently ... (rest of story: $3.95, from http://www.mywire.com/pubs/BlackEnterprise/2007/04/01/3223293?&pbl=173)
SUPPORT OUR
SPONSORS
African Americans are More Likely to be Dedicated Buyers of Organic Foods than Their White Counterparts
-
Are African Americans the core organic consumer?
Loyalty can be strengthened by bringing organic foods to minority neighborhoods
By Brenda Porter
MyWire/Black Enterprise, April 1, 2007
Straight to the Source
Add a Comment
Comment on this story in the OCA Forum and your comment will also be added here.
Requires a valid OCA Forum username and password.