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Publix--Large Supermarket Chain in Southern US--Bans Monsanto's Bovine Growth Hormone

LAKELAND, Fla.--Publix Super Markets Inc. announced that beginning May 1, 2007 its private label brand milk, including whole, reduced fat, low fat, fat free, chocolate and low-fat chocolate, in all sizes, will be rbST (recombinant bovine somatotropin) free. Traditionally, rbST is a bioengineered hormone that is injected into cows to increase the cow's milk production.

"As a retailer devoted to customer satisfaction and highest quality of products, we wanted our customers to enjoy the wholesome goodness of milk, without added hormones," said director of media and community relations, Maria Brous. "Our Publix brand milk is Grade A ­ pasteurized, certified Kosher and contains Vitamins A&D."

Publix is privately owned and operated by its 143,000 employees, with 2006 sales of $21.7 billion. Currently Publix has 901 stores in Florida, Georgia, South Carolina, Alabama and Tennessee. The company has been named one of FORTUNE's "100 Best Companies to Work For in America" for 10 consecutive years. In addition, Publix's dedication to superior quality and customer service is recognized as tops in the grocery business, most recently by an American Customer Satisfaction Index survey. For more information, visit the company's Web site, www.publix.com

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