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When Bryan Meehan - the 39-year-old Irish eco-entrepreneur and friend of Bono - started Fresh & Wild in 1998, organic foodstores in Britain were "smelly and predictable", he says. "The problem was that when you picked up the fruit or vegetables, they looked second-rate," says Meehan. "The shopkeeper would say, 'that's because they're organic - if they're bruised, that's because that's the way nature is'. The customer was always having to compromise." Meehan, along with his partner Hass Hassan, saw a huge market and Fresh & Wild became every Notting Hill-billy's dream. After opening seven stores, Meehan and Hassan sold out to the American organic giant, Whole Foods Market, in 2004, for $38m.
Now Meehan wants to do for skincare what he did for food; with Nude, an " organic, ethical" range of cosmetics that Meehan claims can compete with anything cooked up in a laboratory. His proposition was to create an appealing, commercial range of cosmetics that was free from possibly harmful products, ethically manufactured, and, most importantly, that worked. He called it Nude, after a suggestion from Ali Hewson - Bono's wife, and Meehan's "muse" on the project...
Full Story: http://www.independent.co.uk/environment/lifestyle/article2579326.ece
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The Eco-Capitalist Bringing Ultra-Natural Skincare to the Masses
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He's the man who made whole foods sexy.
Now Bryan Meehan is hoping to change the nation's skincare habits
By Ed Caesar
The Independent - UK, May 24, 2007
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