McDonald's is going McOrganic.
The fast food chain announced yesterday that all the milk used in the teas and coffees it sells in 1,200 outlets in the UK will come from organic British cows from the end of next month.
The move is the latest attempt by the US giant to transform its image. It already sells 500,000 litres of organic milk in its children's Happy Meals, but yesterday's announcement is far more significant - equating to 8.6 million litres a year - and will make McDonald's one of the biggest buyers of organic milk in the country...
Full Story: http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2007/06/28/nmcdonalds128.xml Telegraph.co.uk - United Kingdom
U.K. McDonald's Restaurants Switching to Organic Milk
McDonald's goes McOrganic
By Harry Wallop
Telegraph.co.uk - United Kingdom, June 28, 2007
Straight to the Source