UNTIL recently, Bill Allayaud, who works as a director for the Sierra Club in Sacramento, thought people who checked labels on clothing or toys to make sure they were "Made in the U.S.A." were everything he was not: flag-waving, protectionist, even a little xenophobic.

But lately, he said, he is becoming one of them.

"Everything I buy now, I look at the label," said Mr. Allayaud, 56, who explained that the "buy American" movement - long popular among blue-collar union workers and lunch-pail conservatives - no longer seemed so jingoistic, and was actually starting to come into vogue for liberals like himself who never before had a philosophical problem with Japanese cars or French wine.

He said the reasons for his change of heart are many: a desire to buy as many "locally made" products as possible to reduce carbon emissions from transporting them; a worry about toxic goods made in the third world; and a concern that the rising tide of imports will damage the economy and hurt everybody.

"Every time you see 'Made in China,' " he said, "you think, 'wait a minute, something's not right here.' "

"Made in the U.S.A." used to be a label flaunted primarily by consumers in the Rust Belt and rural regions. Increasingly, it is a status symbol for cosmopolitan bobos, and it is being exploited by the marketers who cater to them.

For many the label represents a heightened concern for workplace and environmental issues, consumer safety and premium quality. "It involves people wanting to have guilt-free affluence," Alex Steffen, who is the executive editor of www.worldchanging.com, a Web site devoted to sustainability issues, said in an e-mail message. "So you have not only the local food craze but things like American apparel, or Canadian diamonds instead of African 'blood diamonds,' or local-crafted toys."...
Full Story: http://www.nytimes.com/2007/09/06/fashion/06made.html?_r=1&oref=slogin&pagewanted=all