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A new report by Scarborough Research finds that the nation's largest retailer is also the nation's largest organic retailer. The retailer sells the most organic foods (though Whole Foods has a higher concentration of organic merchandise) and has the most organic shoppers. According to the report 29% of organic consumers have shopped at a Wal-Mart Supercenter during the past week.
"An organics user's local grocery store availability will dictate where they shop. Whole Foods and Trader Joe's have established themselves in the organics market, and as such are more popular among organics users. However, a high percentage of organics users shop prominent U.S. stores such as Wal-Mart due to its significant local market penetration," said Alisa Joseph of Scarborough Research.
The report also finds that organic consumers tend to skew younger and tend to spend more money on their groceries than non-organic shoppers.
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Wal-Mart Dominant In Organic Market
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Guess who sells the most organic food? Big, bad Wal-Mart.
New York Press, October 10, 2007
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