Clorox:
Bleach, Charcoal and ... Burt's Bees [Advertising Age]
Burt's,
which has grown its business largely through health, natural-food and other
specialty stores, entered Target earlier this year, and it already had plans in
place to begin a distribution test with Wal-Mart Stores by year-end, according
to a person familiar with the matter.
Clorox
Buys Burt's Bees [Women's Wear Daily]
A
significant distribution opportunity is in grocery stores, where the brand only
generates $20 million of business, said Knauss. But perhaps the largest
opportunity is bringing Burt's Bees into Wal-Mart.
Burt's Bees Bought Out, to be Sold at Wal-Mart
-
Wal-Mart Watch, Nov 2, 2007
Straight to the Source
