Clorox:
Bleach, Charcoal and … Burt’s Bees [Advertising Age]
Burt’s,
which has grown its business largely through health, natural-food and other
specialty stores, entered Target earlier this year, and it already had plans in
place to begin a distribution test with Wal-Mart Stores by year-end, according
to a person familiar with the matter.

Clorox
Buys Burt’s Bees [Women’s Wear Daily]
A
significant distribution opportunity is in grocery stores, where the brand only
generates $20 million of business, said Knauss. But perhaps the largest
opportunity is bringing Burt’s Bees into Wal-Mart.