The Soil Association, Sustain and the New Economics Foundation, a think tank, are set to release a report calling on London to make the 2012 Olympics the first Games to serve “sustainable” food.

Peter Melchett, policy director at the Soil Association, said: “There’s nothing to stop the Olympics from being a real showcase for healthy eating.”

The groups want McDonald’s, which has the rights to operate restaurants in the Olympic village and park, and Coca-Cola to ensure that 75 per cent of the food and drinks they sell is unprocessed; 50 per cent is locally-sourced; and 30 per cent is organic.

They say these kinds of foods are sustainable because they can be produced with relatively small amounts of energy, cutting down on carbon emissions.

They have also asked Coca-Cola to provide free non-bottled drinking water for all spectators amid concerns that spectators will not have access to free tap water.

McDonald’s said it is already buying most of its food locally. It said the report had “missed an opportunity” to reference the moves it had made towards sustainable sourcing.

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