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Newest Air Jordan Shoe Will be Made to Sustainable Standards, Says Nike
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Hoop Dreams
Newest Air Jordan shoe will be made to sustainable standards, says Nike
Grist Magazine, Jan 9, 2008
Straight to the Source
The 23rd version of Nike's iconic Air Jordan basketball shoe was
designed with sustainability in mind, says the company. The Air Jordan
XX3 will be manufactured with some recyclable materials and without
solvent-based glues, while still meeting the performance standards
demanded by pro-ball endorsers such as Chris Paul and Ray Allen. The
shoe is still manufactured in Asia, and critics say the changes are no
reach for the stars: "A shoe made without glue, in the face of all the
other things that contribute to global warming ... it's a pretty small
thing," says Jim Van Dine of startup footwear company Ahnu Inc., who
admits, "Nonetheless, it's a step in the right direction." Nike says
that attempts at sustainability contributed to the shoe being the most
expensive Air Jordan produced yet, with a first-run limited edition
priced at $230 and the wider-released shoe to be $185.
source: The Oregonian
source: The Oregonian
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