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McDonald's Sues Food Critic in Italy

McDonald's sues food critic

MILAN, Italy (Reuters) --McDonald's has sued one of Italy's top food
critics for raking its restaurants over the coals, but the critic says
he has no intention of going back on saying its burgers taste of rubber
and its fries of cardboard.

With the court case ongoing, McDonald's of Italy said Friday the
critic's comments were "clearly defamatory and offensive to McDonald's
and to the more than 600,000 Italians who each day freely choose to eat
in a McDonald's restaurant."

Critic Edoardo Raspelli, one of the top food personalities in a country
that is home to a popular "slow food" movement, said he had received
hundreds of e-mails supporting him against the fast-food giant.

"To me this looks like the usual, very American effort to destroy
criticism and destroy people," Raspelli said. "I didn't defame anybody,
not even their French fries."

McDonald's, which has 300 restaurants in Italy, said in a statement it
hoped the judge would find in its favor and "award fair damages,"
without specifying a figure.

But a spokesman for McDonald's Europe said Friday the company was hoping
for a settlement out of court.

 

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