- ANNOUNCING AN IMPORTANT NEW NON-FICTION BOOK -

Mad Cow U.S.A.
Could the Nightmare Happen Here?

"This first-rate work of investigative journalism is the real story of mad
cow disease. Reads like a detective story."
Dr. Timothy B. McCall, M.D., author of
Examining Your Doctor: A Patient's Guide to Avoiding Harmful Medical Care

"This looming disaster is no Sci-Fi scenario.
A fabulous and urgently needed warning."
Nicols Fox, author of
Spoiled: The Dangerous Truth about a Food Chain Gone Haywire


The November 1st publication of Mad Cow U.S.A.: Could the Nightmare Happen
Here? will shatter the belief that government and industry would "never let
it happen here." This is the true and terrifying tale that American
agribusiness wants to censor.

Authors Sheldon Rampton and John Stauber reveal a world of brilliant
scientists, callous industry, courageous victims and cowardly bureaucrats.
All are united by a mysterious new killer disease threatening a global
epidemic - unless we heed this book's warning.

In Britain the meat industry's feeding practice of "animal cannibalism" has
unleashed a fatal Alzheimers-like dementia that is killing a growing number
of young victims who ate contaminated beef from mad cows. Some experts
predict hundreds of thousands of Britons may die in the decades ahead due
to the long and invisible incubation period of this brain-destroying
illness, called "new-variant Creutzfeldt-Jakob Disease."

Mad Cow U.S.A. explains how mad cow disease and nvCJD have emerged as a
result of modern, intensive factory farming. Europe has banned most of the
feeding practices that spread this emerging disease. However, here in the
U.S. the dangerous practice of "animal cannibalism" continues with
government approval.

Mad Cow U.S.A. exposes the deadly game of "dementia roulette" being played
with our food supply, demonstrating how previously unknown risks can become
catastrophic. The U.S. already has its own versions of the brain-wasting
disease killing cows and people in Britain. The threat of a U.S. epidemic
persists as each year billions of pounds of rendered fat, offal, meat and
bone meal
are fed back to cows, pigs, chickens and pets.

Rather than invoking the "precautionary principle'" to protect human
health, the powerful U.S. food lobby is waging war against free speech by
legislating "food disparagement laws" in more than a dozen states,
criminalizing those who speak out for food safety. The first lawsuit is
currently proceeding against TV talk show host Oprah Winfrey for her show
examining U.S. Mad Cow risks.

Government cover-up in Britain and industry and bureaucratic collusion in
the U.S. have kept these threats hidden from American view. Until now, when
Sheldon Rampton and John Stauber answer the question of Mad Cow U.S.A.:
Could the Nightmare Happen Here?

The authors:

Sheldon Rampton is a Princeton graduate and investigative journalist; this
is his third book. John Stauber is founder of the Center for Media &
Democracy, a non-profit organization dedicated to reporting on the
"propaganda-for-hire" industry of public relations. Stauber and
Rampton write and edit the quarterly PR Watch. < www.prwatch.org >

Stauber and Rampton are also co-authors of the recent acclaimed book Toxic
Sludge
Is Good For You: Lies, Damn Lies and the Public Relations Industry, now in
its fourth printing from Common Courage Press. The authors live in
Madison, Wisconsin.

More praise for Mad Cow U.S.A.

"Chilling and revealing food for thought. Every American family
ought to read this book."

Jeremy Rifkin, author of Beyond Beef: The Rise
and Fall of the Cattle Culture

"This book may turn your stomach, but it will turn your head as well. Eye
opening and long overdue."

Bill McKibben, author of The End of Nature.

* * * * * * * *

Mad Cow U.S.A.: Could The Nightmare Happen Here?
Sheldon Rampton and John Stauber
Publication date November 1, 1997
Common Courage Press, Monroe, ME (207) 525-0900
ISBN: 1-56751-111-2

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