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National Supermarket Campaign Launched!

FOR IMMEDIATE RELEASE
March 12, 2002

SHAW'S/STAR MARKETS TARGET OF ANTI-GE FOOD
CAMPAIGN
"This is the beginning of a long-term national campaign to rid our
grocery stores of genetically engineered foods." - GE-Free Markets
Coalition

BOSTON - A national campaign to rid grocery stores of genetically
engineered(GE) foods got its start today when Shaw's/Star Market was
the target of a protest over its use of these contro-versial ingredients.
Consumers joined Greenpeace and Clean Water Action, both members
of the GE-Free Markets Coalition1, in demanding that Shaw's/Star Market
("Shaw's") remove controversial and untested GE ingredients from its store
brand products. The protesters conveyed their message in front of the Allston,
Mass., store with a banner reading "Stop Genetically Engi-neered Food"
and by handing out pamphlets outlining the health and environmental
risks of GE foods.

The group says it will continue to pressure the grocery chain at stores
around the region until it commits to going GE-free.

"Shaw's customers need to know that they don't have to buy the lie,"
said Linda Setchell of Clean Water Action in Boston. "These experimental
foods are untested and unwanted, and we're here calling people to action
to get them out of our grocery stores."

Genetic testing requested by the coalition found that three Shaw's brand
products tested con-tained genetically engineered ingredients. Those
products testing positive included Shaw's Brand Crispy Corn Puffs
cereal, Shaw's Brand Yellow Corn Chips, Shaw's Brand Complete Pancake
and Waffle Mix, and Shaw's Brand Taco Dinner.

Shaw's parent company, UK-based J Sainsbury, has already stopped using
GE ingredients in its food due to consumer demands. According to
coalition representative Beverly Thorpe, Shaw's has a responsibility to
"end this double standard" and offer the same assurances of GE-free food
to its American consumers.

Thorpe adds that Shaw's ability to get GE foods off its shelves is clear
from its boast that it has control of its products "from the field to
the supermarket." Also, 40 percent of Shaw's foods are store brand
products over which they have the most control.

In addition to the protest in Boston, consumers and activists demonstrated
at Shaw's and Star Markets in Vermont, New Hampshire, Rhode Island
and Maine. Students with MASSPIRG also handed out flyers and postcards
Calling on Shaw's to go GE-free.

Last November, pressure from the coalition caused the grocery chain
Trader Joe's to stop using genetically engineered foods in its private
label products. In announcing its plan to go GE-free, Trader Joe's said
its policy change was the result of "talking with our customers," and
finding that "it is clear . that if given the opportunity, the majority
of our customers would prefer to have products made without genetically
engineered ingredients."

The GE-Free Markets Coalition is advising shoppers to: . let Shaw's/Star
know they don't want genetic experiments in their food; . buy organic
and whole, unprocessed foods; . become informed shoppers by reading
labels and identifying foods that are commonly engi-neered, like corn,
soy, and canola or cotton seed oil; and . visit the Web sites
www.truefoodnow.org and www.cleanwaterfund.org/safefoods.

CONTACT: Craig Culp, Greenpeace, (202) 319-2461, (202) 413- 8533
(mobile); Alisa Arnett, Greenpeace, (415) 407-9293 (mobile).

The GE-Free Markets Coalition is a working group of the Genetic
Engineering Action Network.The Coalition includes: Clean Water Action
Greenpeace MASSPIRG Organic Consumers Assoc. NW Resistance Against
Genetic Engineering Free The Planet People's Voluntary Labeling Brigade
of Vermont Inst. For Social Ecology- Biotechnology Project GE-Free LA
GeneWise Greens of New York Sarasota Alliance fo Safe Foods SOS Food of
New York Carolina Partners for Pure Food
_____________________________***NEW ADDRESS*** Kimberly Wilson
Greenpeace Genetic Engineering Campaign 75 Arkansas St, San Francisco,
CA 94107 (415)255-9221 x304 ph. (415)255-9201 fax
kimberly.wilson@sfo.greenpeace.org


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