Monsanto Agrees to Change Ads

Monsanto Co. agreed to change its advertising for glyphosate- based products, including Roundup, in response to complaints by the New York Attorney General's office that the ads were misleading. Based on their investigation, the Attorney General's office felt that the advertising inaccurately portrayed Monsanto's glyphosate-containing products as safe and as not causing any harmful effects to people or the environment. According to the state, the ads also implied that the risks of products such as Roundup are the same as those of the active ingredient, glyphosate, and do not take into account the possible risks associated with the product's inert ingredients.

As part of the agreement, Monsanto will discontinue the use of terms such as "biodegradable" and "environmentally friendly" in all advertising of glyphosate-containing products in New York state and will pay $50,000 toward the state's costs of pursuing the case. The Attorney General has been challenging the ads since 1991.

Monsanto maintains that it did not violate any federal, state or local law and that its claims were "true and not misleading in any way." The company states that they entered into the agreement for settlement purposes only in order to avoid costly litigation.

According to a 1993 report published by the School of Public Health at the University of California, Berkeley, glyphosate was the third most commonly-reported cause of pesticide illness among agricultural workers. Another study from the School of Public Health found that glyphosate was the most commonly reported cause of pesticide illness among landscape maintenance workers. (Both studies were based on data collected between 1984 and 1990.)

In the first nine months of 1996, Monsanto's worldwide agrochemical sales increased by 21% to US$2.48 billion, due largely to increased sales of Roundup.

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