Organic Consumers Association
OCA
Homepage

McDonald's UK Switching to Organic Milk

1/8/03 McDonald's UK Switching to Organic Milk

According to an article in Ananova on-line, McDonald's fast food
chain in Britain is making strong moves to supply their customers
with organic food. The global multi-national, famous for its
processed food and golden arches, says the change is in response to
customer demand. Next month, the company will start selling
organic produce in its restaurants and will replace all cartons of
non-organic milk with organic milk. According to Ananova, the
news comes as the fast-food giant "warns it will make a quarterly
loss for the first time in its 47-year history for the period ending
December 31, 2002. It is in the process of closing restaurants
around the world, including at least six sites in London."

www.ananova.com/news/story/sm_737567.html

McDonald's is to start selling cartons of organic milk in its UK outlets.

The chain will switch to selling only carton milk from organically-reared
British cows from next month.

It said the move was a "natural progression", having already changed to
free-range eggs in its breakfasts.

The decision only affects milk in cartons and will not, for now, extend to
other ingredients such as milkshakes.

McDonald's has been forced to make major changes after suffering falling
sales. It issued a profits warning last month and is expected to post its
first quarterly loss in its 47-year history later this month.

The company already sells organic milk and ice cream at its outlets in
Sweden. In the UK, it will use organic milk supplied by processor Express
Dairies at its plant in Ashby-de-la-Zouch, Leicestershire.

The milk, which goes on sale on February 2, will be semi-skimmed and cost
41p to take-away and 49p to drink in the restaurant - the same as for the
current non-organic milk.

Amanda Pierce, McDonald's spokeswoman, said: "Up until recently there hasn't
been enough supply of organic milk in the UK but it's something we are able
to do now.

"We estimate that the milk we sell will represent 3.4% of the total market
for liquid organic milk in the UK."

Story filed: 17:14 Wednesday 8th January 2003

Home | News | Organics | GE Food | Health | Environment | Food Safety | Fair Trade | Peace | Farm Issues | Politics | Espaņol | Campaigns | Buying Guide | Press | Search | Volunteer | Donate | About | Email This Page

Organic Consumers Association - 6771 South Silver Hill Drive, Finland MN 55603
E-mail: Staff · Activist or Media Inquiries: 218-226-4164 · Fax: 218-353-7652
Please support our work. Send a tax-deductible donation to the OCA

Fair Use Notice:The material on this site is provided for educational and informational purposes. It may contain copyrighted material the use of which has not always been specifically authorized by the copyright owner. It is being made available in an effort to advance the understanding of scientific, environmental, economic, social justice and human rights issues etc. It is believed that this constitutes a 'fair use' of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have an interest in using the included information for research and educational purposes. If you wish to use copyrighted material from this site for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner. The information on this site does not constitute legal or technical advice.