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Kid-Made Ads Touting Healthy Foods to Go in Metro Buses

Contact:
Kristin Hyde, 206-491-0773 or
Jen Lamson, 206-985-7481

Good Food Strategies
Kid-Made Ads Touting Healthy Foods to Go in Metro Buses

120 Students Win Art Contest to Create "Healthy Food In Motion" Ad Campaign

Seattle, WA - This week bus riders in the Highline, Tukwila, Burien, and White Center areas will see original works of art by 120 area students that have been created as part of a bus advertising campaign promoting the consumption of fresh fruits and vegetables.

According to a new study in the American Journal of Public Health, junk-food dominates the foods advertised during the TV programs children ages 6 to 11 watch most. Researchers found the ads offer "little representation" of fruits and vegetables, dairy foods, meats, poultry and fish.

Sponsored by Washington State University Extension's Food $ense Program through a grant from the King County STEPS to a Healthier US program, the Healthy Food In Motion Ads will run for at least two months in conjunction with ongoing health and nutrition and gardening education curriculum in the schools developed by WSU King County Extension's CHANGE (Cultivating Health and Nutrition Through Gardening Education) program. According to Holly Freishtat, then manager of the CHANGE program, this Ad campaign really originated with the students. "We were teaching students what advertisements are and how to pay attention to their methods, and what they are trying to sell them. We start the lesson by teaching children about how flowers use bright colors, scents, and even mock female insects to attract pollinators. The students were asked to create advertisements for fruits and vegetables after the kids reported that they have not seen any ads like this. Proud of their own artistic achievements, some of the students suggested it would be cool if these ads could reach the public in their neighborhoods."

CHANGE hopes to raise funding to expand the Healthy Food In Motion campaign to more classrooms and to run more ads in buses throughout King County next year.For more information about what kids are learning in the classroom about food, gardening and nutrition, to see samples of the bus ad, or to speak with teachers, principals, students and other experts, visit www.goodfoodstrategies.com/healthykids or contact Food $ense CHANGE Martha Aitken , www.metrokc.gov/dchs/csd/wsu-ce/Food$ense/CHANGE
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