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New Tactic for Brainwashing McKids--A Clothing Line

Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/business/3567529.stm

03/25/2004

Burger giant plans clothing range US fast food giant McDonald's is to launch a range of children's clothing in North America and western Europe.

The McKids range will be designed, made and distributed by Chinese firm
Shanghai Longhurst.

The products will initially go on sale in China, Hong Kong, Macau,
Taiwan and South Korea, before reaching Europe, Japan and North America
next year.

The McKids line of products will also include toys, videos, DVDs and
books.

The deal with Longhurst comes after the trialling of McKids clothing
products in stores in Shanghai and Indonesia.

Health concerns

The initiative was launched in November 2003, when a new retail line
featuring action toys, casual clothing and interactive books and videos
was announced.

In a statement McDonald's said the clothing is intended to offer quality
fabrics in styles that will endure "season after season".

Larry Light, McDonald's global chief marketing officer, said the move
exemplified "a new thinking".

The McDonald's brand has been under fire by healthy-eating groups
questioning the merits of eating fast food.

The company has recently unveiled a new range of health-style
alternatives to the traditional Big Mac. It has also been introducing
meal-size salads, a side salad, fresh apples and a burger made from
Quorn.