Starbucks Campaign
SUPPORT OUR
SPONSORS
Starbuck's Campaign Menu:
Take action today!
It is time to turn the heat up on Starbucks.
- Sign OCA's 2008 petition to Starbucks demanding that all espresso drinks be both 100% certified Organic and Fair Trade.
- Make a free call to Starbucks' Customer Service line and let them know how you feel. (800) 235-2883. Click here for a sample script.
- Sound off on My Starbucks Idea, Starbucks' public forum. We have an idea for you Starbucks, its called Fair Trade!
- Find a non-corporate café near you!
Starbucks Campaign Materials
- Starbucks Campaign Leaflet -pdf
- Starbucks Petition
- Frankenbucks Cards -pdf 404k
- Starbucks Campaign Poster
- Campaign Leaflet in Spanish -pdf 365k
News Headlines
- 08/10/08 - Local & Independent Cafes Continue to Thrive
- 08/04/08 - Do You Want Free Trade - or Fair Trade That Helps the Poor?
- 07/30/08 - Green Patriot Radio Interview with OCA's Ronnie Cummins on Starbucks and Traveling Green
- 07/11/08 - Death in the Field
- 07/08/08 - New Fair Trade Coffee Book a Success
- 07/08/08 - Some Coffee Fans get Grim Delight in Starbucks Woes
- 07/07/08 - Cooperative Coffees Newsletter July 2008
- 07/07/08 - As Starbucks Close, Patrons Go Local, Organic & Fair Trade
- 07/07/08 - Where Starbucks Went Wrong
- 07/03/08 - Fair Trade Key to Emerging Green Economy
- 07/02/08 - Whole Towns Going Fair Trade
- 07/02/08 - Starbucks Closing Stores as Economy Slumps
- 07/02/08 - Starbucks Closing Stores; Try These Fair Trade Alternatives
- 06/30/08 - Why Organic & Justice-Minded Consumers Should Boycott Nike & Other Multi-National Brand Products
- 06/30/08 - Wobblies Coordinate Global Day of Action Against Starbucks
- 06/27/08 - Starbucks Sued for Discrimination
- 06/18/08 - Big Brands and Big Boxes Undermining Fair Trade?
- 06/18/08 - Faith Groups Promoting Fair Trade Coffee
- 06/13/08 - Where is the Recycling at Starbucks?
- 06/08/08 - Fair Trade Coffee One Alternative for Small-Scale Farmer
- 06/05/08 - Starbucks Aims for Low-Carbon, but Lags on Fair Trade
- 06/04/08 - Fair Trade has Real Impact for Small Coffee Farmers
- 05/19/08 - Shoppers Buying Peace of Mind
- 05/14/08 - Starbucks Continues to Fail on Environmental Front
- 05/08/08 - Burger King Caught Spying on Student Farmworker Activists in Florida
- 05/08/08 - Wyndham Hotels to Serve Organic and Fair-Trade Certified Starbucks Coffee
- 01/16/08 - Starbucks Will no Longer Offer Organic Milk
- 01/07/08 - Starbucks Starting to Lose Customers in U.S.
More Starbucks Headlines>>
Fair Trade Reloaded!
Turn
up the heat on Starbucks!
Despite close to ten years of consumer and farmer demands, Starbucks has refused to increase their purchase of certified Fair Trade and Organic coffee to a respectable level. To date, only 6% of Starbucks' coffee is certified Fair Trade. High quality certified Fair Trade and Organic coffee is readily availlable and represents a concrete way to support small-scale coffee farmers abroad.
Instead of committing to an accountable and respected third-party certifying system, Starbucks has created in internal "corporate responsibility" model that is expensive for coffee farmers, non-transparent and strictly voluntary. Starbucks' has yet to fully committ to incoporating corporate accountable practices into their business model.
Past Victories: 9/12/07
OCA DECLARES VICTORY IN ITS "FRANKENBUCKS" CAMPAIGN
The OCA launched its Starbucks campaign nearly seven years ago. One of the main demands of this campaign has been to force the world's #1 coffee purveyor to stop using rBGH-laced milk in its products. Due to health concerns, rBGH, a genetically engineered cow hormone, is banned in most of the world, but is legal in the U.S.
After hundreds of OCA organized rallies at Starbucks around the world, and years of grassroots pressure, Starbucks announced, as of January 1, 2008, all of Starbucks products are rBGH-free. The OCA will continue to pressure Starbucks to increase its sales of organic and Fair Trade coffee and start selling Fair Trade chocolate.
While Starbucks has slowly bought more certified Fair Trade coffee, it represents only a very small percentage of their total coffee (about 3.7%). Starbucks rarely offers certified Fair Trade coffee as their coffee of the day, nor has it followed its own policy of brewing Fair Trade coffee, on demand.
Read more about OCA's victory in its "Frankenbucks" Campaign
About Fair Trade Coffee
Fair Trade is an alternative way of doing business - one that builds equitable, long-term partnerships between consumers and producers. There are many definitions of precisely what Fair Trade is, but one that is often agreed upon is the FINE definition:
Fair trade is a trading partnership, based on dialogue, transparency and respect, which seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers - especially in the South. Fair trade organizations (backed by consumers) are engaged actively in supporting producers, awareness raising and in campaigning for changes in the rules and practice of conventional international trade.
Many coffee farmers receive prices for their harvest that can be less than the costs of production, forcing them into a cycle of poverty and debt. They are often forced to sell to intermediaries who pay them a fraction of the market price, generally between 10-50 cents per pound.
Fair trade coffee currently sells for a minimum of $1.26 per pound.
This money goes directly to coffee farmers, not to predatory intermediaries.
Go further. Read the International Fair Trade Association's 10 Standards of Fair Trade
Buying Fair Trade Coffee is Also a Way to Support Indigenous People
From Cultural Survival Magazine, Sept. 19, 2005:
- "In countries that have large indigenous populations, indigenous farmers are the primary producers of coffee crops, and constitute the majority of the members of fair trade coffee cooperatives."
Read Cultural Survival Magazine's Special Issue about Fair Trade and Indigenous People
Support Fair Trade!
Here are some things you can do to participate and show your support:
- 1. Buy a cup of Fair Trade coffee at your local cafe. If they don't have it... ask that they start serving it.
- 2. Ask your local supermarket to sell fair trade coffee, teas and chocolate.
- 3. Buy a bar of Fair Trade chocolate for a friend.
- 4. Show your support for Fair Trade by encouraging friends and family to buy Fair Trade products.
- 5. Call Folgers at 1-800-937-9745 or Starbucks at 1-800-235-2883 and demand that they source more Fair Trade coffee.
- 6. Fair Trade is more than coffee and cocoa. Many products are being made under fair working conditions. Check out our links for great gift ideas.
- 7. Educate yourself. We have numerous interesting and insightful articles on our website regarding Fair Trade. Please check them out.
- 8. At your next party or gathering, serve up Fair Trade coffee. People will be impressed with your socially responsible purchasing.
- 9. Source Fair Trade coffee and teas for your office, school, home and church.
- 10. Join the Fair Trade Team at OCA. We need you help in circulating petitions.
Please contact the OCA office at: 218-226-4164 for more information.
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