It may be true that you can take the boy out of the country, but it’s apparently not so easy to get the CEO out of Silicon Valley.
In mid-June, Will Harris, owner of White Oak Pastures, publicly invited Pat Brown, CEO of Impossible Foods, to visit Harris’ ranch in Bluffton, Georgia. The invitation was prompted by a statement Harris got wind of, in the latest Impossible Foods Impact Report, which facetiously referred to regenerative grazing as the “clean coal” of meat.
The company has also claimed that grassfed beef “generates more GHGs than feedlot beef”—a claim that didn’t sit well with Harris, whose ranch in Bluffton, Georgia, stores “more carbon in the soil than our cows emit in a lifetime,” according the website.
Harris tolda reporter for Civil Eats that he was “stunned” by the “clean coal” analogy. “I think there were many mistruths in that attack,” he said.
Even if you prefer organic veggie burgers or grass-fed beef, even if you’d never touch the genetically engineered Impossible Burger, it’s important for all of us to demand safety testing and regulation of GMOs.
The future of food—and public health—is at stake.
The GMO Impossible Burger is so packed with poisons, that if eating it makes you sick, you’ll never be able to figure out which ingredient to blame.
You’re probably more familiar with the work we do in the U.S. But the Organic Consumers Association is also a co-founder of two other organizations: Vía Orgánica, based in San Miguel de Allende, Mexico, and Regeneration International, which has staff and close allies working in the U.S., Mexico, South Africa, Australia, Belize, the Philippines, London and elsewhere.
Reporter Tracy L. Barnett recently was assigned to cover the work of these two organizations, for an article in Permaculture Magazine.
Calling it the “one of my most inspiring assignments so far this year,” Barnett produced a version of the story that appeared in several online publications, including the Esperanza Project.
Industrial agriculture, with its factory farms, GMO monculture crops and toxic chemicals, is one of the leading causes of global warming. You can help cool the planet by choosing organic foods, grown using sustainable, regenerative farming practices.