EcoWatch can exclusively confirm that the American Academy of Pediatrics (AAP) has ended its corporate partnership with Monsanto following the efforts of a group with surprising clout: Mom bloggers.

It appears that the severing between the divisive biotech company and the pediatricians association was spearheaded by Mamavation founder and “food activist” Leah Segedie, who confronted the AAP’s public affairs team after learning about this “unholy alliance,” according to a Mamavation blog post which first announced news of the split.

“I reached out to the AAP behind the scenes to discuss the negative impacts a company like Monsanto could have on their image,” Segedie told EcoWatch via email. “It was a very logical decision for them. I think it may have felt like breaking up with a bad boyfriend that never calls.”

A few months after Segedie first made contact, the AAP’s public affairs team informed her that the organizations had decided to cut ties.

EcoWatch contacted the AAP and confirmed that the academy will not renew its corporate partnership with Monsanto. According to a source at the organization familiar with the decision, the AAP regularly reviews its partnerships to make sure these companies have values that “align with what the Academy believes is in the best interest of children’s health.”

However one might feel about Monsanto’s products and its practices, the company has certainly been facing a spate of terrible press. Six months ago, the World Health Organization’s cancer arm famously listed glyphosate, the toxic main ingredient in its flagship herbicide Roundup, as a possible carcinogen (Monsanto says it’s safe and demands a retraction); it was found guilty in the chemical poisoning of a French farmer (Monsanto plans to appeal); and now 19 countries of the Europe Union have decided to ban the company’s GMO-crops out of public health and environmental concerns (Monsanto says it respects these decisions but claims these nations are ignoring science).