Like any major problem humanity is trying to solve, climate change has a lot to do with psychology. Whether the question is how to get individuals to believe the problem is real and pressing, or why some governments are so much better than others at acting collectively to fight it, psychology is lurking everywhere.

That’s why Climate Lab, a new YouTube series by Vox and the University of California that explores the behavioral science of climate change and attempts to mitigate it, is a smart idea for a series. The first of six planned videos went up yesterday:

“I like to say that climate change is the policy problem from hell,” says Anthony Leiserowitz, head of Yale University’s Program on Climate Change Communication, early in the video. “You almost couldn’t design a worse problem as a fit with our underlying psychology, or the ways our institutions make decisions.”