Organic Consumers Association

Tell Jessica Alba and Honest Co.: No Fake Organic Baby Formula!

When new parents buy baby formula labeled “organic” they expect that product to actually meet USDA organic standards.

But if you bought the “Premium Organic” infant formula sold by The Honest Co., you were deceived—because that product contains synthetic ingredients that are not allowed under federal law.

TAKE ACTION: Tell Jessica Alba and Honest Co.: No Fake Organic Baby Formula!

Please sign our alert. Then, please also call Honest’s customer service line 1 (888) 862-8818 and tell the company mothers expect organic infant formula to meet organic standards. Please also post on Honest Co.’s facebook page and tweet @Honest using the hashtags #falselabeling #organic.

In April, the Organic Consumers Association sued the Honest Co., founded by celebrity Jessica Alba, for duping consumers by falsely labeling some of its infant formula products as organic after learning that the products contained synthetic ingredients that under federal law are not allowed in organics.

In fact, of the 40 ingredients in the “Organic” Infant Formula, more than a quarter (11) are synthetic substances that are not allowed in organic products. The prohibited synthetic ingredients include: sodium selenite, taurine, ascorbyl palmitate, calcium pantothenate, choline bitartrate, cholecalciferol, beta-carotene, biotin, dl-alpha tocopherol, inositol, phytonadione.

Not only are these synthetic ingredients prohibited under USDA organic standards, but some of them are federally regulated as hazardous compounds. At least one is irradiated.

It gets worse: Some of the ingredients have not even been assessed as safe for human foods—much less for infant formula!

OCA isn’t the first company to sue the not-so-honest Honest Company. The company is currently having to defend itself against three lawsuits.

In February, Forbes reported on a suit brought against Alba’s company in New York by consumers who also claimed “false and deceptive labeling” of shampoo and bodycare products. The consumers alleged the products, some labeled “natural,” others “plant-based” and others as containing “no harsh chemicals, ever!” in fact contain synthetic and toxic ingredients.

And in September 2015, according to ABC News, a $5 million suit was filed in California against the Honest Co. for, again, labeling products (soap, surface cleaner and diapers) “natural,” when in fact they contain synthetic preservatives and synthetic surfactant (in diapers).

Is Alba a “victim?” Or is the Honest Co. in the business of deceiving consumers?

We’ll leave it to the courts to make the final decision. In the meantime, it’s time for the Honest Co. to hear from you that you take labels seriously.

TAKE ACTION: Tell Jessica Alba and Honest Co.: No Fake Organic Baby Formula!