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The Cornucopia Institute filed a formal request with the Federal Trade Commission (FTC) today, asking for an investigation into Dean Foods’ advertisements for its Horizon milk with Omega-3 DHA, alleging the nation’s largest dairy conglomerate with consumer fraud in misrepresenting the nutritional benefits of its products.

The dairy giant’s White Wave division, which markets the Horizon organic milk brand, recently launched a major nationwide marketing campaign that focuses on purported benefits to children’s brain development from drinking milk with added DHA oil, which is highly processed from fermented algae.

According to The Cornucopia Institute’s complaint, Dean Foods’ claims that their proprietary DHA oil “supports brain health” are not based on credible scientific evidence, and are therefore misleading consumers.

“DHA is one of many naturally occurring omega-3 fatty acids, which scientists believe is beneficial when consumed through real, wholesome foods such as fish, flax seeds, nuts or grass fed milk and meat.  But the DHA in Horizon’s milk comes from a highly processed oil, extracted from fermented algae,” says Charlotte Vallaeys, Director of Farm and Food Policy at The Cornucopia Institute, a non-profit research group based in Wisconsin.  “There is little scientific evidence to support the claim that adding these manufactured oils to foods is in any way beneficial to children’s cognitive development,” she adds.