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KNOXVILLE, Tenn. — It seems that some Americans look for such claims as “natural,” “organic” and “grown in the USA” on food labels.

According to the annual Eco Pulse survey conducted by the Shelton Group — an advertising and research firm that focuses on marketing green products to U.S. shoppers — among 1,013 Americans that were asked what the best description to read on a food label:

25% of consumers said they preferred to see “100 percent natural” or “all natural;” 24% said they sought out “USDA certified organic” or “100% organic;” and 17% preferred “Grown in the USA.”

 While most desire greener products, however, many mainstream consumers are frustrated if manufacturers charge more for them — 71% of those surveyed said green products usually or always cost more.