Monsanto Sprouting a Produce-Seed Line

The agribusiness giant already has quietly stepped into the marketplace with vegetables grown from its seeds. The goal is to use its technology to create produce that tastes better and plants that yield more product, while letting farmers use...

October 20, 2011 | Source: Las Angeles Times | by P.J. Huffstutter

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Reporting from Creve Coeur, Mo.

Monsanto Co., whose genetically modified corn and soybeans have reshaped America’s heartland and rallied a nation of fast-food foes, wants to revolutionize the produce aisle.

The agribusiness giant already has quietly stepped into the marketplace with produce grown from its seeds.

Grocery customers in California and elsewhere are chopping its onions that produce fewer tears, stir-frying its broccoli that decreases cholesterol and biting into tiny orange tomatoes that last longer on the shelf.

Soon, people will be thumping melons bred to be a single serving and shucking sweet corn genetically modified to enable farmers to spray the fields with the company’s weed killer, Roundup.

To do this, it’s marrying conventional breeding methods with its vast technological resources to bring about changes in fruits and vegetables in months or years, rather than in decades.

Monsanto’s goal: to dominate today’s $3-billion global market for produce seeds, much as it already has done with corn and soybeans.