On August 1, then-President Obama signed a meaningless so-called mandatory GMO labeling law that, for all practical purposes, ended an intense four-year grassroots-led campaign for consumers’ right to know if their food is genetically engineered, or contains genetically engineered ingredients.
Now, the U.S. Department of Agriculture (USDA) has unveiled its proposed version of GMO labels. Wait ‘till you see them. All bright and cheery, with sunburst and smiley-faced images—but without “GMO” appearing anywhere on the labels. (You can see all of the proposed images here).
According to Politico, the USDA’s long-awaited106-page proposal for how companies must disclose the presence of genetically modified ingredients in their products includes eliminating the words “genetically modified” or “genetically engineered” and replacing them with “bioengineered.”
That means no more “GMO”—instead consumers will see “BE” on the environmentally friendly looking green and yellow images.
The images are just as insulting to consumers as the law, which the chemical and junk food industry lobbyists spent $400 million to pass—under the specious name of the “Safe and Affordable Food Labeling Act.”