As we have repeatedly emphasized over the past decade, we cannot hope to solve the climate, human health, environmental, immigration, financial, and rural economic crisis without organic and regenerative food, farming, and land use becoming the norm (along with alternative energy, conservation, and natural health practices), rather than just the alternative.
According to numerous polls and focus groups, the majority of Americans already understand that organic farming and (nutrient-dense, fresh, home-cooked, organic) food is better for your health. A growing number also understand that organic and regenerative farming, animal husbandry, and land use are healthier and more humane for farm animals and better for the climate (reducing emissions, naturally sequestering excess atmospheric carbon) and the planet (reducing pollution, preserving and regenerating biodiversity).
The unavoidable problem is that the majority of people are economically stressed and time-constrained, and/or lacking in cooking skills. Consumers routinely “cut corners” by purchasing cheaper, highly-processed, non-organic food or by eating out (or ordering home delivery) in fast food chains, or conventional restaurants. Sixty percent of the diet of Americans is composed of highly-processed food, laced with excess sugar, bad fats (high in Omega-6, low in Omega-3), pesticides, synthetic ingredients, preservatives, GMOs, and toxic vegetable oils.