There’s one skill that Big Food and Big Ag corporations have in abundance: taking control of every situation and corrupting it into an opportunity for profit.
For example, as consumer interest in the terms “natural” and “sustainable” increased, industrial agribusiness began to use these unsubstantiated terms to market greenwashed products. These products were, in fact, just the opposite—made with pesticide-laden, factory farmed, and/or genetically engineered ingredients. Even the powerful Organic movement, which actually is based on specific certifiable practices and inputs, has required constant safeguarding against corporate attempts to dilute its meaning.
Now, we will also diligently have to defend the up-and-coming Regeneration movement against attempts by agribusiness corporations to co-opt it and undermine its transformative power.