The International Dairy Foods Association (IDFA) is one of the corporate front groups suing Vermont in an attempt to block the state’s GMO labeling law. The trade group is also lobbying for H.R. 4432, an anti-consumer, anti-states’ rights bill intended to preempt all state GMO labeling laws.
Why would the IDFA spend millions to defeat GMO labeling laws, including launching a lawsuit against Vermont?
Isn’t the dairy industry the “Got Milk?” people, the ones who wear milk mustaches to get kids to drink what the industry promotes as healthy whole food? Doesn’t the IDFA represent the family farmers whose black-and-white cows graze happily on green grass outside picturesque red barns?
Truth be told, those idyllic images have nothing to do with reality. They’re part of a carefully orchestrated, and very expensive public relations campaign aimed at keeping consumers in the dark about what’s really in the “dairy products” products (can you say GMOs?) on grocery shelves.