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Now in its fifth year, Fashion Revolution Week will be bigger and bolder than ever. From today until Sunday April 29, it will bring activists in 100 countries that are demanding a more sustainable, safer, cleaner and more transparent fashion industry.
Stella McCartney is a designer, a businesswoman and an environmental activist, but of the three, she says, fashion will always come first. “It has to, you see. Because the only way for me to start the conversation I want to start is by making a product that you want to buy and that you are going to spend your hard-earned money on. If the product is rubbish, then there is no conversation to be had. If I don’t have a successful business, then I’m an environmentalist who happens to be Paul McCartney’s daughter, and that is a conversation which lasts about three seconds. No one is going to come back for more of that chat.”
West Wales, last weekend. The old foam mattress lying waterlogged on an otherwise clean beach might have been at sea for months before it was washed up on the tide. A large bit of it had broken off, and the rest was crumbling. It was a clear threat to wildlife, so we heaved what was left of it above the wave line and promised to come back to dispose of it properly when it was dry.
The Fashion Revolution is a global movement advocating for change and transparency in the clothing industry. The campaign targets all fashion designers, manufacturers and sellers — big and small.
The Workspace Collective, a small shop tucked into the back of the Cultural Alliance of Western Connecticut offices on Main Street in Danbury, features local designers, artisans and makers. It stands firmly behind the Fashion Revolution and its “Who Made My Clothes” and “I Made Your Clothes” mantras.
Fashion Revolution Week 2018 will mark the fifth year of Fashion Revolution, the world’s largest fashion activism movement founded to radically change the way our clothes are sourced, produced and purchased. It also marks five years since the Rana Plaza garment factory collapsed in Bangladesh, where 1,138 people were killed and many more injured on 24th April 2013.
In a socially conscious climate in which more and more fashion brands are pledging their commitment to sustainability, such details matter. But McCartney has been exploring ethical fashion since she set up in 2001, when it seemed like an eccentricity – or even a nuisance – to many in the wider industry.
From dissolving fabric to clothes made from algae, the winners of this year’s Global Change award are trying to plot a new way forward for a fashion industry that’s been too focused on disposable clothing.
Mainstream fashion today is driven by the mass-produced, consumer-focused styles that are sold at alarmingly cheap prices. This is called “fast fashion,” transforming and capturing the latest catwalk trends for the general public within a matter of weeks. Brands such as Zara, Forever 21, and Gap are at the forefront of the fast-fashion cycle.
The fashion week tents have been packed up and the models sent home until the next collection debuts, but one deeply entrenched industry trend shows no sign of stopping: Fast fashion, which has become one of the biggest sources of pollution in the world.
Chris Kerston is the Market Engagement and Public Outreach at the Savory Institute. In this episode, Chris introduces us to Allan Savory and the work of the Savory Institute. Chris explains how desertification happens and what role sheep and wool play to reverse desertification. You also get to learn details about the Land to Market certification scheme Chris and his team are working on to build a regenerative supply chain.
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