A mighty band of citizen activists, along with the Nebraska Farmers Union, are taking on a city council and a corporate giant. And they need your help.

Retail giant Costco wants to build the largest chicken factory farm in the U.S., in Fremont, Nebraska. The city’s elected officials have approved the project. But the people and farmers in surrounding cities, whose lives will suffer the most, are fighting back.

Costco and the Fremont City Council are singing the same old tired tune, that a giant factory farm will bring jobs to the city.

What they don’t want Fremont residents to know, is that those jobs will be low-paid and dangerous, that the water pollution generated from another huge factory farm will be devastating for Nebraskans, whose water is already badly compromised by agricultural runoff, and that local farmers will get ripped off under contracts stacked in favor of the retail giant.

We’re so impressed with what Nebraska Communities United is doing to stop this project—including organizing workshops to help local farmers farm profitably, sustainably and independent of corporate control, that we’re asking for your help.

Tonight, the World Food Prize will be ceremoniously bestowed on yet another cheerleader for degenerative agriculture.

In the lead-up to World Food Day (October 16) and tonight’s ceremony, I’ve received, from an enthusiastic marketing person who mistakenly thinks I’d be interested in attending tonight’s events, a series of emails all with the subject line “How Iowa is feeding the world.”

The email invitations contain glowing praise for industrial, degenerative agriculture—the type that kills healthy soil life, has ruined Iowa’s water and produces pesticide-contaminated food.

The farmers and “thinkers, scientists and advocates of global food security” who are gathered in Des Moines this week aren’t interested in regenerative agriculture. And, as one new report after another reveal, the only thing they’re feeding the world is a slick PR campaign, founded in lies.

Americans still drink a lot of soda: Sales in the U.S. were more than $70 billion in 2014, according to Euromonitor International, well ahead of China, the runner-up market, with $28.4 billion. The way we think about, talk about, and legislate soda has changed rather drastically—and we drink relatively less of it too, with consumption dropping 25 percent between 1998 and 2014. So with the threat of soda taxes and warning labels and an increased popular understanding of the links between sugar-sweetened beverages and obesity, companies like Coca-Cola and Pepsi are looking to sell more of their products elsewhere—especially in developing markets.