ABOUT THE CAMPAIGN
OCA's Campaign to Mobilize Socially Responsible Consumers into a Powerful Force for Change
OCA's Breaking the Chains Campaign is focusing consumers' attention on how each purchasing decision can lead to a safer, greener, and more equitable society. Millions of green minded consumers around the world have broken the chains of corporate control in their own lives, by supporting organic, Fair Made, and locally produced products and businesses.
Starbucks is taking a lot of heat from consumers lately.
Multiple organizations, including OCA, have appealed to CEO Howard Schultz to switch to organic milk.
And recently, hundreds of thousands of consumers signed petitions, including ours, demanding Starbucks drop out of the Grocery Manufacturers Association (GMA), a lobbying group that is suing Vermont to overturn its GMO labeling law.
It’s no wonder Starbucks is looking for ways to polish its image. And it found one. Problem is, it doesn't address the real issues.
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(J. Emilio Flores/The New York Times)
The company denies a living wage, full-time work, predictable scheduling and employment security to its global workforce of 2.2 million people
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Photographer: Tim Boyle/Bloomberg
McDonald's Corp. (MCD), which yesterday posted its fourth straight quarter of falling U.S. same-store sales, may look to sell more organic food to stem the loss of customers to chains known for better-quality fare.
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