What would you be willing to pay, to ensure your food came from a farm that doubled up to protect biodiversity and mitigate climate change? That’s the question a group of researchers recently asked hundreds of Finnish citizens—finding that a surprisingly large majority of people would be willing to pay more for food from farms where crop diversification practices protect the soil, boost species diversity, and prevent pollution.

In an interview with Freakonomics Radio, Whole Foods’ CEO, John Mackey said, “The best solution is not to need healthcare. The best solution is to change the way people eat, the way they live, the lifestyle, and diet. There’s no reason why people shouldn’t be healthy and have a longer health span. A bunch of drugs is not going to solve the problem.”

Our food system has taken hits from COVID-19. You’ve read about it, maybe felt it firsthand. Endless food pantry lines, scrambles to feed kids out of school, and supply chain disruptions for farms and food retail alike. A shuttered restaurant industry. Supermarkets facing food shortages, suppliers figuring out their pivots, farms forced to discard food.

The Organic Consumers Association (OCA) today announced that the District of Columbia Superior Court rejected Smithfield’s motion to dismiss a lawsuit OCA brought against the pork producer in May 2020 under the District of Columbia Consumer Protection Procedures Act (CPPA).

“We are pleased that the court agrees that Smithfield, a producer of industrial factory farm pork, should be held accountable for claims the company makes about the safety of its products and production practices,” said OCA International Director Ronnie Cummins.

In its ruling, the court rejected Smithfield’s argument that no reasonable consumer would rely on the company’s claims that its products are the “safest” possible, that Smithfield is “Leading the industry on food safety.” and that its COVID-19 response “complement[s] the extensive safety measures” used by the company. The court held that such claims plausibly lead reasonable consumers to believe the products are “produced without the use of potentially carcinogenic drugs, have lower-than-average rates of Salmonella contamination, and are not contaminated with particularly dangerous disease strains.”