ABOUT THE CAMPAIGN
OCA's Breaking the Chains Campaign is focusing consumers' attention on how each purchasing decision can lead to a safer, greener, and more equitable society. Millions of green minded consumers around the world have broken the chains of corporate control in their own lives, by supporting organic, Fair Made, and locally produced products and businesses.
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Think consumers don’t have much power? Think again.
It may have taken a few years, but consumers can take the lion’s share of credit for bringing down Big Food’s $2-billion lobbying group.
Back in the day before Congress killed consumers’ right to know about GMOs, the Grocery Manufacturers Association (GMA) spent millions of dollars in California to defeat a citizen ballot initiative in 2012 that would have required labels on GMO foods.
That made the GMA and its members—including organic and natural brands owned by Big Food corporations—favorite targets of pro-labeling consumers.
Brands weren’t too happy about that. So when a similar initiative came on the ballot in Washington, the GMA tried to protect Big Brands by illegally laundering donations to the anti-labeling campaign.
From then on, it was all downhill for Monsanto’s Evil Twin.
Read MoreWould you like to see a food system where family farmers, food system workers, local communities and consumers have more power?
Then we need to stop Big Ag corporations from getting even bigger.
The Food and Agribusiness Merger Moratorium and Antitrust Review Act of 2019, introduced by Sen. Cory Booker (D-N.J.) and Rep.Mark Pocan (D-Wis.), would protect family farmers who are at the mercy of the food and agriculture giants who have the power to raise their costs and cut their pay.
Read MoreNot all fair-trade certification labels are created equal, according to a new report by the Fair World Project (FWP). The report breaks down the various definitions of the most common fair-trade certifications, and the role verification programs play in the global fair trade movement.
“Fairness for Farmers: A Report Assessing the Fair Trade Movement and the Role of Certification,” identifies the fundamental differences between six fair trade product labels. It also emphasizes the importance of purchasing fair-trade certified products to ensure farmer fairness and to combat power imbalances often seen within global supply chains.
Small-scale farmers face many threats including land grabbing, unfair trade agreements, lack of government and technical support, low and volatile prices, uneven wealth distribution, corporate control of the food system, and climate change.
Global trade favors those already in power—businesses, governments, and the largest players at any stage of the supply chain whether large-scale farms, factory owners, or mega-corporations. In conventional supply chains, producers—the bottom of the chain—generally lack negotiating power and small-scale producers are further marginalized within the production sector since they are competing against bigger and better-resourced producers.
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