Care What You Wear!

A campaign to reduce children’s exposure to pesticides, toxins, and junk foods.

Every time you buy a new article of clothing your purchase has a ripple effect on the environment. The global apparel industry is the second-largest industrial polluter. From the growing of GMO cotton, to the production of wool and synthetic fibers, to the dyes used on those fibers, to the factories where clothes are assembled—each step of the way, soil is degraded, water is polluted, laborers are exploited. Can consumers help drive the fashion industry away from this toxic model, toward a more ethical, regenerative model? Yes, if we buy wisely.

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The $3 trillion-dollar global clothing industry’s profits are built on degenerative agricultural practices, exploitative labor practices and relentless, pervasive advertising campaigns that make consumers feel inferior if they don’t wear the latest style.

The “Care What You Wear” campaign’s aim is to educate consumers about why and how to buy clothes that support organic and regenerative farming, responsible production and fair labor practices, and to expose today’s fast-fashion industry which perpetuates ethically and environmentally unsound practices with its “buy more, cheaper clothes” message. We can’t fix the global clothing industry’s complicated and “dirty” supply chain overnight.

But by putting pressure on the worst offenders, and by supporting the brands that takes steps to clean up their supply chain, together, we can move the dial in the right direction.