These are harrowing times for the nearly 1,500 migrant workers laboring on Vermont’s largest dairy farms. These farmworkers, predominantly from Mexico, are forced to live in the shadows, where their farm bosses harbor them in exchange for long hours, low wages, and cheap housing. It’s a human rights stain on the state, allowing these migrant workers to live and be treated this way. And it continues because there’s a whole lot of “looking away” from the deep-rooted ugliness of this system, which has been described by human rights advocates as “close to slavery.”
Worse than looking away, with its implicit acceptance of the exploitation, is the complicit role Vermont’s dairy industry giants are playing to maximize their profits on the backs of this cheap labor. As the state’s near-billion-dollar-a-year ice cream and cheese corporations – Ben & Jerry’s and Cabot Creamery – continue to pay less than the cost of production for its dairy supply, Vermont’s remaining 700-or-so dairy farms are forced to cut costs at every opportunity, particularly when it comes to labor. Gone are the days when these farm jobs were filled by neighbors and community members, as the danger, speed, scale and filth – coupled with poverty-level wages — has made it impossible to attract local workers.
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Even the peaceful cows on their ice cream pints, silhouetted by green pastures and blue skies, give the impression that ice cream, or at least its milk, is a wholesome product you can feel good about buying. You, and many others, would probably be surprised to learn that this is very much a carefully crafted illusion.
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The world’s largest meat and dairy corporations could become the planet’s worst climate polluters within the next few decades. At a time when the planet must dramatically reduce its greenhouse gas emissions, these meat and dairy giants are driving overconsumption by ramping up production and exports, despite public commitments that some of them have made to tackle climate change.
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Splashed across the Ben & Jerry’s website are cartoon-like pictures of happy cows romping in green pastures. The cows, according to Ben & Jerry's marketing claims, live on farms that belong to the company's "Caring Dairy" program.
There’s a reason those cows are depicted by drawings, not actual photos—many of the real, live cows whose milk and cream are used in Ben & Jerry’s ice cream products live on "Caring Dairy" farms that don't meet the program's standards. Worse yet, not all of milk and cream that goes into Ben & Jerry's even comes from "Caring Dairy" farms, even though the company claims otherwise.
Ben & Jerry’s goes to great lengths to create the perception that the Unilever-owned company “cares” deeply about the farmers who supply milk and cream for the brand, the cows raised on Vermont dairy farms, and the state of Vermont’s environment.
The company’s “Caring Dairy” program sounds like a dream-come-true for Vermont’s dairy farmers and dairy cows.
But it’s more like a nightmare, not only for many of the cows, but also for Vermont’s environment and for consumers who care about animal welfare.
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Ben & Jerry’s and its parent, European food giant Unilever Plc, have engaged in deceptive marketing by misleading shoppers into thinking they’re buying an environmentally friendly treat. According to a lawsuit, the ice cream is made from milk sourced from the same kinds of farms as most other dairy products and the final product contains the pesticide glyphosate.
Read moreThe Organic Consumers Association (OCA) today filed suit against Vermont-based Ben & Jerry’s Homemade, Inc., for deceptive labeling, marketing and sale of Unilever’s Ben & Jerry’s Ice Cream products. The suit was filed in D.C. Superior Court under the D.C. Consumer Protection Procedures Act.
“Unilever reportedly spent more than $9 billion on advertising in 2017 alone,” said OCA International Director, Ronnie Cummins. “A significant portion of that was spent to create the false perception that Ben & Jerry’s is committed to a clean environment and high animal welfare standards. Unilever knows those values foster brand loyalty and also allow the company to charge a premium.”
“Ben & Jerry’s decades-old practice of sourcing dairy ingredients from conventional dairy operations has led to a water pollution crisis in Vermont. There is nothing socially or environmentally responsible about that.”
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Vermont’s agricultural narrative is overdue for a change. The tale of family farmers, grazing cows, thriving communities and across-the-board artisan quality is almost a museum piece at this point. While the images still dance in our heads – and in the marketing campaigns – they’re mostly a thing of the past.
Vermont is poised for our Phoenix-like moment, out of the ashes of the industrial agriculture that is our current economic, ecological and cultural burden can come a new paradigm, one steeped in a regenerative ethic that seeks to put the culture back in agriculture, the people back in farming, and the dignity back in farm work.
But we can’t get there until we first know how we got here.
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A number of our supporters wrote recently to complain about the cozy deal between MoveOn.org and Ben & Jerry’s. It’s a deal that lets the ice cream maker polish its image (and boost sales) by aligning its brand with progressive causes—even though the Unilever-owned company is responsible for the use of massive amounts of toxic chemicals that have all but ruined Vermont’s water.
These supporters (and others) were referring to emails to MoveOn members from "Ben & Jerry" with subject lines like “We're worried” and “Stop Trump. Eat Ice Cream.”
But let’s be clear. This is free advertising for Ben & Jerry’s, a brand that masquerades as “socially responsible” when it isn’t. And it’s a great example of subliminal advertising, designed to convey this message: “Hey, we’re just like you. We care.”
The marketing gurus at Unilever and Ben & Jerry’s know full well that many consumers are willing to spend more for products sold by “socially responsible” companies. According to a recent report, Unilever's “Sustainable Living” brands are growing 46 percent faster than rest of business.
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Today, April 10, is Ben & Jerry’s annual Free Cone Day.
There’s only one problem: Ben & Jerry’s ice cream is never free—because we all pay for the health and environmental damage caused by Ben & Jerry’s factory farm dairy practices.
OCA has been running a campaign against Ben & Jerry’s factory farm ice cream ever since we announced that the brand is contaminated with Monsanto’s Roundup weedkiller.
Glyphosate contamination isn’t the only problem with Ben & Jerry’s. Water pollution caused by non-organic dairy farms that supply Ben & Jerry’s is costing taxpayers millions.
Today, please help get the word out that Ben & Jerry’s ice cream is never free.
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On the side of the road in an unmarked white van, the award-winning investigative journalist Nelufar Hedayat, known for her global stories about women’s rights and cultural issues, such as The Traffickers, meets an undercover reporter working for the animal advocacy organization Compassion Over Killing. The unidentified man shares secret clips from his time spent on a dairy farm in the Northeast.
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