The most important thing we can do today as conscious consumers, farmers and food workers is to move away from industrial, GMO and factory-farm food toward an organic, pasture-based, soil-regenerative, humane, carbon-sequestering and climate-friendly agriculture system.
What’s standing in the way of this life-or-death transformation? Rampant greenwashing.
Perhaps no company personifies greenwashing more than Vermont-based Ben & Jerry’s. Ben & Jerry’s history—a start-up launched by two affable hippies, from a renovated gas station in Burlington, Vt., —is legendary. Despite selling out to Unilever in April 2000, the brand’s handlers have preserved its quirky, homespun image, and masterfully convinced consumers that Ben & Jerry’s has never strayed from its mission: “to make the world a better place.”
The Organic Consumers Association (OCA) recently sent samples of Ben and Jerry’s top-selling ice cream brands to an independent testing lab for analysis. Ten out of 11 samples tested positive for Roundup (glyphosate and AMPA) herbicide contamination
So much for making the world a better place. Read more