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Organic Consumers Association

Campaigning for health, justice, sustainability, peace, and democracy

Ask Your Store to Dump Ben & Jerry’s

Dump Ben & Jerry's Toolkit
Ben & Jerry’s has built its brand and profitability by cultivating consumer loyalty around the company’s claims of social responsibility, including concern for the environment and for social and economic justice.

But these lofty claims are at odds with the industrial dairy model that Ben & Jerry’s supports.

It’s time for the Ben & Jerry’s brand to live up to its ideals. By immediately commiting to transition to a 100% organic, 100% grass-fed, regenerative, humane and fair trade/fair labor milk supply. Until then, consumers should stop buying Ben & Jerry’s.

But there’s someone else who needs to stop buying Ben & Jerry’s ice cream—and that “someone” is your local food co-op or natural food/health store.

Some of these stores, who cater to conscious consumers like you, carry only organic ice cream. But some of them also carry glyphosate-contaminated Ben & Jerry’s. Not only that, many of these stores display Ben & Jerry’s ice cream right next to the organic brands they sell—a move that misleads consumers into thinking Ben & Jerry’s ice cream is organic, too.

But here’s the real kicker. In doing some preliminary research of our own, we’ve found that some natural food/health stores and co-ops not only sell Ben & Jerry’s, they sell it for the same price, or more, than the organic brands on their shelves!

We know we’ve got the attention of Ben & Jerry’s and its parent company, Unilever. But we don’t yet have the company’s commitment to transition to 100% organic. So let’s kick things up a notch.

Use this toolkit to get your local co-op or natural food store to stop selling Ben & Jerry’s

1. Visit your local store.
Start pressuring your local stores to dump Ben & Jerry’s. We’ve compiled a map of stores. If yours is missing, please fill out this form so we can add it to our map.

2. Deliver our letter to the manager and ask the store to stop selling Ben & Jerry’s.
Please download and print this letter and list of questions. Then deliver the letter to your store manager and try to get the questions answered.

3. Find out what brands of organic ice cream the store sells.
Does your store carry organic ice cream? If so, what brands? And what do they cost?

4. Fill out our survey to let us know what you found out
Please fill out this questionnaire after your store visit to let us know what you found out.

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