It’s been about a week since Monsanto and Bayer confirmed their intention to say “I do”—ample time for media, lawmakers, consumer and farmer advocacy groups, and of course the happy couple themselves, to weigh in on the pros and cons.

Reactions poured in from all the usual suspects.

Groups like the Farmers Union, Food & Water Watch, Friends of the Earth and others didn’t mince words when it came to condemning the deal. (Organic Consumers Association tagged it a “Marriage Made in Hell” back in May, pre-announcement, when the two mega-corporations were still doing their mating dance).

Predictably, the corporate heads of state last week promoted the proposed $66-billion deal as an altruistic plan to improve “the lives of growers and people around the world.” This week, they told Senate Judiciary Committee members that the merger “is needed to meet a rising food demand.”

Is anyone out there still buying the line that Monsanto and Bayer are in the business of feeding the world? When the evidence says otherwise?

Even if that claim weren’t ludicrous, who thinks it’s a good idea to entrust the job of “feeding the world” to the likes of Bayer, a company that as part of the I.G. Farben cartel in the 1940s produced the poison gas for the Nazi concentration camps, and more recently sold HIV-infected drugs to parents of haemophiliacs in foreign countries, causing thousands of children to die of AIDS?

“This is one celebration you don’t want to miss!”

That’s the message leaders of the Organic Trade Association (aka the Organic “Traitors” Association) sent their members recently, in an email inviting them to the OTA’s 2016 Leadership Awards Celebration at Expo East in Baltimore. 

Here’s one thing that OCA and organic consumers will not be celebrating—the fact that the OTA’s “Organic Elite” conspired with Sens. Debbie Stabenow (D-Mich.) and Pat Roberts (R-Kan.) to overturn Vermont’s mandatory GMO labeling law, and ensure that food companies will never be required to reveal GMO reveal GMO ingredients in their products, using clear, on-package labels.

As consumers, we think a lot about food brands and food companies, and pay little if any attention to the associations and lobbying groups that represent those brands and companies. If we think about them at all, we aren’t surprised when groups like the infamous Grocery Manufacturers Association spend millions, illegally, to block GMO labeling laws so they can protect the profits of junk food manufacturers.

We expect better of the OTA. But at the end of the day, when Monsanto’s minions in Congress were on the verge of losing, and consumers were on the verge of winning, it was the bureaucrats at the OTA who stabbed us in the back on GMO labeling.

TAKE ACTION: Contact your favorite organic brands and ask them to stand with you—not Monsanto and Big Food, and not the back-stabbing bureaucrats of the Organic “Traitors” Association!

After a decade of exposing and demonizing Monsanto and genetically engineered foods, including an intense four-year battle to force mandatory labeling of GMOs (a battle rudely terminated in July when Congress rammed through the outrageous DARK Act), the U.S. food movement stands at the crossroads. 

Should we keep badgering Monsanto’s minions in Washington for the right to know what’s in our food, a sentiment shared by the overwhelming majority of consumers? Or should we focus more on single-issue reforms, such as banning neonicotinoid bee-killing pesticides, better nutrition in schools, taxes on soda, and an end to the reckless use of antibiotics in animal feed? 

A growing number of food activists believe it’s time to move beyond limited or single-issue campaigning and lobbying and take on the entire degenerative food and farming system, starting with the malevolent profit-driver and lynchpin of industrial agriculture, GMOs and fast food: factory farming.

We obviously can’t count on a corrupt Congress or a Clinton/Trump White House to enact significant policy change, no matter how popular or just our demands. So we need to shift our strategy and tactics. We need to aggressively mobilize a full-blown online and on-the-ground food fight, complete with marketplace pressure, popular education, boycotts, litigation, brand de-legitimization, and direct action.