Ben & Jerry's — a brand famous for its quality and eco-friendly practices — is under fire after a test uncovered a controversial ingredient in its ice cream. 

The Organic Consumers Association (OCA) found glyphosate, the main ingredient in weedkillers like Roundup, in 10 out of 11 samples of the company's ice cream flavors, the New York Times reported on Tuesday.

It’s official. Ten of 11 samples of Ben & Jerry’s ice cream tested positive for glyphosate, the active ingredient in Monsanto’s Roundup herbicide.

It’s the latest in a long line of complaints against the ice cream brand that claims its social mission “seeks to meet human needs and eliminate the injustices in our local, national and international communities,” and that its focus is “on children and families, the environment and sustainable agriculture on family farms.”

Ben & Jerry’s shameless greenwashing, including its use of the word “natural” on its website, makes the company guilty of belonging to the $90-billion “natural” fraud industry that charges a premium for greenwashed products that are routinely produced with toxic chemicals, bad for human health and bad for the environment. The company knows full well that consumers see the word “natural” and think “healthy” and “sustainable.” Ben & Jerry’s knows it’s a scam—a very profitable one.

TAKE ACTION: Tell Ben & Jerry's CEO Jostein Solheim, Aka Scooper Man: 'Roundup-Ready' Ice Cream Is Not 'Natural,' or 'Socially Responsible.' Go Organic!

The most important thing we can do today as conscious consumers, farmers and food workers is to move away from industrial, GMO and factory-farm food toward an organic, pasture-based, soil-regenerative, humane, carbon-sequestering and climate-friendly agriculture system.

What’s standing in the way of this life-or-death transformation? Rampant greenwashing.

Perhaps no company personifies greenwashing more than Vermont-based Ben & Jerry’s.  Ben & Jerry’s history—a start-up launched by two affable hippies, from a renovated gas station in Burlington, Vt., —is legendary. Despite selling out to Unilever in April 2000, the brand’s handlers have preserved its quirky, homespun image, and masterfully convinced consumers that Ben & Jerry’s has never strayed from its mission: “to make the world a better place.”

The Organic Consumers Association (OCA) recently sent samples of Ben and Jerry’s top-selling ice cream brands to an independent testing lab for analysis. Ten out of 11 samples tested positive for Roundup (glyphosate and AMPA) herbicide contamination

So much for making the world a better place.

FINLAND, Minn. – The Organic Consumers Association (OCA) today reported that 10 of 11 samples of Ben & Jerry ice cream tested positive for glyphosate, the key ingredient in Monsanto’s Roundup herbicide, and/or AMPA, glyphosate’s main metabolite.

OCA is calling for Vermont-based Ben & Jerry’s, a subsidiary of the international consumer goods conglomerate, Unilever (UN (NYSE) to begin an immediate transition to using only organic ingredients, including milk, in its products or face a national and international consumer boycott.