Organic Consumers Association

Campaigning for health, justice, sustainability, peace, and democracy
The Myth of Natural

ABOUT THE CAMPAIGN

The Myth of Natural Foods

Walk down the aisles of your local market. What do you see? Row after row of attractively displayed, but mostly non-organic "natural" (i.e. conventional) foods and products. Test these so-called natural products in a lab and what will you find: pesticide residues, Genetically Modified Organisms, and a long list of problematic and/or carcinogenic synthetic chemicals and additives. Trace these products back to the farm or factory and what will you find: climate destabilizing chemical fertilizers, pesticides, fungicides, herbicides, and sewage sludge-not to mention exploited farm workers and workers in the food processing industry.

What does "natural" really mean, in terms of farming practices, ingredients, and its impact on the environment and climate? To put it bluntly, "natural," in the overwhelming majority of cases is meaningless, even though most consumers do not fully understand this.

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