One look at the Happy Egg Co. website, and any reasonable consumer would think, wow, this company really cares about the welfare of the hens that produce the “happy eggs” it sells to consumers.
On one page, the company says:
“Freedom is key to being a happy, healthy hen. So we happily uphold the Five Freedoms of Animal Welfare, globally recognized as the key elements of animal welfare humans can control.”
On another Happy Egg webpage, consumers read that “Everybody’s Happy”:
“We all make choices in life. At the Happy Egg Co, we choose to make ours maximize health and happiness. We know happy farmers make for happy hens. Happy hens lay happy, healthy eggs. And Happy Eggs make everybody happy. Not to mention healthy.”
That’s a lot of happiness. So imagine our surprise when we sued Happy Egg for false and deceptive marketing, only to learn from the company’s attorneys that Happy Egg doesn’t believe that its own animal welfare marketing claims—at least not the claims it makes on its egg cartons—should have to be verified or regulated. Read more