The Myth of Natural
Why 'Natural' is a Fraud
With the exception of the “natural” meat sector, where there are limited, voluntary guidelines, there is no definition of “natural”. Many consumers are confused about the difference between so-called “natural” products and nutritionally and environmentally superior “certified organic” products. Whole Foods and UNFI are maximizing their profits by selling quasi-natural products at premium organic prices.
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I have some AH-MAZE-ING news to share with you all today! As you may already know, my book The Food Babe Way is coming out in only 2 weeks. As a pre-order bonus in December, I sent out an advance copy of the chapter that I wrote about alcohol and all of the sickening ingredients that are permitted in beer, wine, and hard liquor – completely unlabeled. One of these ingredients is Caramel Coloring Class IV, a completely unnecessary ingredient that is linked to cancer in animal studies.
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I’ll start at an odd place, a seemingly innocuous place. Bear with me:
We need to understand the distinction between two kinds of labeling.
Voluntary labeling=“I own this health-food store, and I’m doing my best to sell you non-GMO products. All such products will carry a seal that says ‘Non-GMO’.”
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If Monsanto, its allies, and dupes have their way, this is what is going to happen:
A federal law will be passed, canceling the right of individual states and counties to ban or label GMOs. Companies and retailers will be permitted to voluntarily label their food products “non-GMO,” if they use approved labs for testing.
The obvious consequence? We will eternally co-exist with Monsanto and the other biotech giants. More GMO foods, more toxic pesticides.
The not-so obvious consequence? Paying several thousand dollars per product for testing and certification, some large
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In part one of our coverage of FoodNavigator-USA’s natural & clean label panel debate we looked at whether the FDA - or industry stakeholders - should define ‘natural’. In part two, we look at all-natural lawsuits, and whether consumers understand the difference between natural and organic foods.
While the USDA has defined natural, the FDA has only issued some general guidance, which says natural means "nothing artificial or synthetic -including all color additives regardless of source - has been included in or added to a food that would not normally be
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In today’s unhealthy, unfair and broken corporate controlled industrial food system, more and more people want to know where their food comes from and how it’s produced. The biggest food companies on the planet are well aware of this fact and the shift towards local.
Farm to table and the new local food movement is being hijacked by Big Food. The world’s biggest food companies, including meat packers, processors and food distributors are carefully strategizing and planning on new ways to capture this growing market, intending to kill all possibilities of rebuilding healthy, locally
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Gluten-free. Non-GMO. No high fructose corn syrup. These days, it can feel as if you need a PhD in nutrition to navigate the supermarket. And those terms don’t necessarily mean that the food is actually good for you. Here’s how to decipher some of the most common claims: If the label says "gluten-free", that doesn’t make a product healthier. Almost 40 percent of people think that gluten-free foods are helpful for everyone, not just those with celiac disease or a gluten intolerance. But that’s an erroneous assumption.
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We are close to winning.
Over the last three years, the coalition we have built, the Food Babe Army, has had an incredible amount of success and been featured in major newspapers, magazines, on radio stations, and TV shows across the globe. Together, since we as customers control the income for corporate agribusinesses, they are starting to pay attention.
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What used to be one of America's go-to foods for a quick, healthy snack has been hijacked by Big Food and replaced with a product containing so many unhealthy, synthetic ingredients that critics say it's lost its identity.
Yogurt in its traditional form is a rich source of essential minerals, vitamins and probiotics, and is thought to boost gastrointestinal health and aid with digestion. However, with today's food industry jumping on the organic bandwagon, there are now more unhealthy brands of yogurt (many of which probably shouldn't even be called yogurt) on store shelves than
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The food industry has a reputation of taking incredibly healthy items and turning them into processed junk food and this is exactly what has happened to most yogurts available on the market. The Cornucopia Institute just came out with a very revealing report (an investigation that took 2 years!) about what’s in yogurt, and how giant food corporations, led by General Mills (Yoplait), Groupe Danone (Dannon), Walmart, and PepsiCo are saturating the market with less nutritious yogurt. Conventional yogurt usually comes from milk produced by cows
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Photo Credit: Shutterstock
There are a lot of common household products almost everyone has on hand and probably never thinks much about. Your parents had them and now so do you. But a lot of these common products are toxic, something we know more about now than your family did back in the day.
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