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Organic Consumers Association

Campaigning for health, justice, sustainability, peace, and democracy

The Myth of Natural

Why 'Natural' is a Fraud

With the exception of the “natural” meat sector, where there are limited, voluntary guidelines, there is no definition of “natural”. Many consumers are confused about the difference between so-called “natural” products and nutritionally and environmentally superior “certified organic” products. Whole Foods and UNFI are maximizing their profits by selling quasi-natural products at premium organic prices.


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