Most of American agriculture sees Africa as one vast nation and one vast market. It is, of course, neither.
Africa, in fact, has more nations (54), more languages (over 2,000), and more cultures (3,000-plus), than any other continent on Earth. It’s also the world’s second largest and second most populous continent with three times the population and twice the area as North America.
Moreover, Africa is a shrinking market for U.S. ag exports. According to U.S. Department of Agriculture (USDA) data, the “average compound growth” of U.S. ag sales to sub-Saharan Africa–all the Read more