Organic Consumers Association

Campaigning for health, justice, sustainability, peace, and democracy
  • Purple flower
  • asian farmer
  • veggie market
  • african wheat farmer
  • woman harvesting
  • allium
  • 3 lambs
  • apple
  • apple
  • apple vendor
  • apples in basket
  • apples on tree

Is Whole Foods Sincere About its Support for Labeling Genetically Modified Foods?

After months of pressure from the organic community, including thousands of its customers, the leadership of Whole Foods Market on September 11 endorsed Proposition 37, the California Ballot Initiative to require mandatory labels on genetically engineered foods. But the endorsement came with "reservations" and inaccuracies. It also included the false claim that company policy precludes Whole Foods and its executives from providing much-needed financial support to Prop 37, a campaign that consumers - the very people who have made WFM and its executives wildly profitable - overwhelmingly support.

Is it possible that Whole Foods wants to ride the GMO labeling popularity wave while it quietly works behind the scenes to prevent Prop 37, or any other GMO labeling law, from passing? Could it be that a GMO labeling law - especially one like Prop 37 that prohibits the use of the word "natural" on any food containing GMOs - would cut too deeply into the company's $9.8 billion in sales and $245 million in profits?

Right up until the company announced its lukewarm endorsement, Vice President of Global Communications and Quality Standards Margaret Wittenberg and other WFM top brass repeatedly stated that they would not endorse Prop 37. CEO John Mackey has reportedly claimed that "the jury is still out" on whether genetically engineered crops and foods are unhealthy for people or the environment. (Mackey also has stated that "no scientific consensus exists" to support global warming or climate change).

 

Like Us on Facebook

Translate

English French German Italian Portuguese Russian Spanish