Ben & Jerry’s will no longer state on its packaging that the milk and cream used in its ice cream comes from “happy cows.”
That’s (a little) good news for consumers who have been misled for years into thinking that all of the milk and cream in Ben & Jerry’s ice cream comes from dairy farms where cows contentedly frolic outdoors. It doesn’t. In fact, Ben & Jerry's uses milk from conventional, industrial factory farm-style farms.
Ben & Jerry’s ice cream packaging will continue to use the brand’s cartoon image of a cow—depicted outdoors, on a green pasture, under a big blue sky. According to the lawyers representing Ben & Jerry’s parent company, Unilever, the cows “did not look happy to begin with.”
We’ll let you be the judge of whether or not Ben & Jerry’s cartoon cows look “happy.” But to be clear—no matter how much fun the media is having with this happy cow narrative—Ben & Jerry’s deceptive marketing tactics are serious business.